Local Listings: What to Do When You Move Your Business

Relocating your business can be an exciting yet challenging experience. While you may be looking forward to new opportunities and a fresh start, it’s crucial to ensure that your local listings reflect your new address. This can significantly impact your visibility in search results and your ability to attract local customers. Here’s a step-by-step guide on what to do when you move your business to keep your local listings updated and your customers informed.

1. Update Your Google Business Profile

Your Google Business Profile (formerly Google My Business) is one of the most important local listings you need to update. Follow these steps:

• Log in to Your Account: Go to Google My Business and sign in.
  

• Edit Your Information: Click on the "Info" tab and update your business address. Make sure to double-check the new address for accuracy.
  

• Update Other Details: If your phone number, hours of operation, or website has changed, be sure to update those as well.
  

• Verify Your New Location: Google may require you to verify your new address through a postcard, phone call, or email.
  

2. Update Other Online Listings

In addition to Google, your business is likely listed on several other platforms, including:

• Yelp: Update your address and hours.

• Facebook: Edit your business page to reflect your new location.

• Bing Places: Ensure your information is current on Bing.

• Local Directories: Check sites like Yellow Pages, TripAdvisor, and others relevant to your industry.

Consistent information across all platforms helps improve your SEO and build trust with potential customers.

3. Notify Your Customers

Communication is key when moving your business. Here are some effective ways to inform your customers about the change:

• Email Newsletter: Send an email to your existing customer base, notifying them of your new location and any upcoming promotions or events.
  

• Social Media Updates: Post about your move on your social media channels. Use eye-catching graphics or videos to create excitement.
  

• Website Announcement: Create a prominent announcement on your website, highlighting your new address and any changes in services or hours.
  

4. Leverage Local SEO

Moving your business can also provide an opportunity to enhance your local SEO efforts:

• Optimize for Local Keywords: Update your website content to reflect your new location and any relevant local keywords. For example, if you’ve moved to a different city, mention the new city name and surrounding neighborhoods in your content.
  

• Create Local Content: Consider writing blog posts or articles about your new neighborhood or local events to engage with the community and improve your local search rankings.
  

5. Update Your Listings on Industry-Specific Platforms

If your business operates within a specific industry, ensure your listings on industry-related platforms are up-to-date. For example:

• Restaurant Industry: Update your address on platforms like OpenTable or Zomato.
  

• Service-Based Businesses: Make sure your information is current on platforms like Angie’s List or HomeAdvisor.
  

6. Monitor Your Listings for Accuracy

After you’ve updated your local listings, keep an eye on them to ensure they reflect your new address correctly. Here are a few tips:

• Set Alerts: Use tools like Google Alerts to monitor mentions of your business online.
  

• Regular Checks: Periodically check your listings on various platforms to catch any inaccuracies or outdated information.
  

7. Encourage Customer Reviews

As you settle into your new location, encourage satisfied customers to leave reviews on your updated listings. Positive reviews can enhance your online reputation and attract new customers.

• Ask for Feedback: After a purchase or service, ask customers to share their experiences online.
  

• Make it Easy: Provide direct links to your review pages in follow-up emails or on your website.
  

Conclusion

Moving your business is a significant change that requires careful planning and execution, especially regarding your local listings. By taking the time to update your Google Business Profile and other online directories, communicating with your customers, and enhancing your local SEO, you can ensure a smooth transition and continue attracting customers in your new location.

Stay proactive in managing your online presence, and your business can thrive in its new home!